AITI Activities

Pitch & Produce 4.0

The Pitch and Produce programme aims to stimulate and support business growth of the local broadcasting and multimedia industry. Through this programme, interested local production companies will undergo pitching sessions and evaluations by local industry experts. Successful candidates will be granted a seed funding to produce their content in each cycle.

Objectives:

  1. Encourage and support local production companies to develop more quality local content across various Over the Top (OTT) platforms
  2. Create job opportunities for local freelancers in content creation industry
  3. Encourage local production companies to explore and collaborate with local businesses through sponsorship and product placements
  4. Entice viewers to support local content by viewing it through Subscription Video On Demand (SVOD)
  5. Encourage more local viewers to support local content by paying and stop illegal downloading
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